NVIDIA's GeForce RTX 50-Series "Blackwell" gaming graphics cards are expected to see significant price adjustments this week. According to Chinese ChannelGate, add-in card (AIC) partners have confirmed that price hikes are scheduled due to the ongoing demand for these GPUs outstripping supply....
yes they are basically scalping their cards and gouging. but also yes, in a manner of speaking, cost to produce did increase as well. because otherwise, they would use their limited production capacity on even more profitable chips.