This article looks at Reddit as a “comment economy.” Beneath the rhetoric of community and information sharing, the platform’s economic incentives favor conformity, reaction, endless engagement, and compulsive commenting over independent thought, meaningful discourse, and the exchange of knowledge.

Reddit’s revenue ultimately depends upon the creation of, extended attention to and the scrolling through of massive amounts of comments. This produces advertising opportunities, data value, repeat visits and valuable user engagement metrics.

  • TryingToBeGood@reddthat.com
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    2 days ago

    I’m just using it less. I was subscribed to over a dozen subs; now I have one I look at daily and two or three others I look at a few times a week. If the object of the game is to drive old reddit users off the platform completely, they’re succeeding. You’re welcome, spez.