Design Theory examines how the modern design landscape has shifted toward a sterile, homogeneous aesthetic driven by algorithmic influence rather than genuine human emotion. By analyzing cars, consumer technology, and urban planning, the exploration reveals how this trend impacts our connection to products and the future, challenging the necessity of sacrificing soul for efficiency.
Really cool video. One reason I don’t think was explicitly mentioned but didn’t really need to be is the capitalist society we’re in now where everything must make more and more money so companies are rewarded for building things that all are safe and look the same to an extent, hence why the Luce sold so many units. No more are we getting stories about companies making something exciting and new to save their brand or make a statement it’s just whatever will sell and it works for that purpose.
The upper middle class drives the market. They have all the money and buy all the new things when it comes to houses, cars, etc.
They value conformity above all else. They don’t like uniqueness, it upsets them.
The broader public, the bottom 90-80% can’t afford new homes or new cars.