Design Theory examines how the modern design landscape has shifted toward a sterile, homogeneous aesthetic driven by algorithmic influence rather than genuine human emotion. By analyzing cars, consumer technology, and urban planning, the exploration reveals how this trend impacts our connection to products and the future, challenging the necessity of sacrificing soul for efficiency.
The upper middle class drives the market. They have all the money and buy all the new things when it comes to houses, cars, etc.
They value conformity above all else. They don’t like uniqueness, it upsets them.
The broader public, the bottom 90-80% can’t afford new homes or new cars.