I would be surprised if this is it. As an ex vegan, discovering salt and vinegar chips have milk in them blew my mind. This was some 15 years ago before our current obsession with protien.
I’d wager it has more to do with food science and how to make the food addictive. Vinegar being acidic, and milk being a base. I think its more likely this.
To increase the protein percentage and make it look healthier
I would be surprised if this is it. As an ex vegan, discovering salt and vinegar chips have milk in them blew my mind. This was some 15 years ago before our current obsession with protien.
I’d wager it has more to do with food science and how to make the food addictive. Vinegar being acidic, and milk being a base. I think its more likely this.