The digital game retailer has not clearly explained how the hate symbols made it into an email, but apologized for the "unfortunate visual association."
Remember guys… an employee likely did this, not representative of the company as a whole. Still… NAZI SCUM! Nazism is a growing issue and it cannot be tolerated.
That employee should be fired. Part of the responsibility of a social media/brand manager is not bringing the brand into disrepute and not making it look like it supports Nazism and as part of that they should have a passing familiarity with controversial words and symbols within their market. Fire them, announce you fired them for this egregious behavior, condemn Nazism and we’ll accept it. Anything short of that is just “sorry we got caught and a lot of people got upset about our Nazi dog whistling”.
Fact is it wasn’t sent in Germany where Nazi symbols are a criminal offense and that tells you whoever did this knew. There is no defense that they did it out of ignorance. Either one person who is not being fired but defended did this intentionally or the company is run by Nazis who did this intentionally and it’s not just one lowly email marketing person to blame.
Really? The internet is always so quick to jump to extremes. Someone making a mistake at work doesn’t mean they need to be fired. Yes they are responsible, but if they didn’t do it on purpose then why do they deserve to lose their livelihood over a stupid email? Some compassion could be in order here, they will probably never hear the end of it at the work water cooler anyway and to me it seems like enough of a punishment. Assuming this was some deliberate dog whistling is just bad faith.
Fact is it wasn’t sent in Germany where Nazi symbols are a criminal offense and that tells you whoever did this knew.
Does it? Somebody wrote the email, then the email was sent to translators for different markets. The German translators noticed the problem and decided not to send the email, but didn’t report it back, or reported it back too late. What makes you so sure the person who wrote the email was made aware of this? Maybe they were, I don’t know, but you can’t just act like you are sure. I worked at bigger companies enough to know that things fall through the cracks all the time and trying to reach a department in another country is often a multi-day effort with no guarantee of success.
the company is run by Nazis
Be real, again I agree this is an egergious mistake, but do you honestly believe the company is run by literal Nazis and they secretly send Nazi symbols on purpose as part of their secret Nazi agenda? Do you actually believe this? Isn’t it a much more reasonable explanation that an employee was incompetent and a big company has broken processes and didn’t catch it in time, something that commonly happens everywhere? No, the more likely explanation is that the company is run by Nazis?
I don’t think you can even fire someone over this under EU labour law. They might move them to another role which doesn’t involve writing newsletter headlines, though.
I also would find it difficult to believe that a Polish company’s public stance is in support of the Nazis.
What they sent is obviously unacceptable, and shit should happen so they never make that mistake again. But it’s hard to jump to the assumption that it was intentional based on one instance. If it’s a pattern, then I’m more interested to see evidence of that.
While not entirely incorrect, the simple fact that they knew ahead of time, and were clearly aware enough to avoid sending it to Germany, thus making them complicit at best.
Remember guys… an employee likely did this, not representative of the company as a whole. Still… NAZI SCUM! Nazism is a growing issue and it cannot be tolerated.
That employee should be fired. Part of the responsibility of a social media/brand manager is not bringing the brand into disrepute and not making it look like it supports Nazism and as part of that they should have a passing familiarity with controversial words and symbols within their market. Fire them, announce you fired them for this egregious behavior, condemn Nazism and we’ll accept it. Anything short of that is just “sorry we got caught and a lot of people got upset about our Nazi dog whistling”.
Fact is it wasn’t sent in Germany where Nazi symbols are a criminal offense and that tells you whoever did this knew. There is no defense that they did it out of ignorance. Either one person who is not being fired but defended did this intentionally or the company is run by Nazis who did this intentionally and it’s not just one lowly email marketing person to blame.
Really? The internet is always so quick to jump to extremes. Someone making a mistake at work doesn’t mean they need to be fired. Yes they are responsible, but if they didn’t do it on purpose then why do they deserve to lose their livelihood over a stupid email? Some compassion could be in order here, they will probably never hear the end of it at the work water cooler anyway and to me it seems like enough of a punishment. Assuming this was some deliberate dog whistling is just bad faith.
Does it? Somebody wrote the email, then the email was sent to translators for different markets. The German translators noticed the problem and decided not to send the email, but didn’t report it back, or reported it back too late. What makes you so sure the person who wrote the email was made aware of this? Maybe they were, I don’t know, but you can’t just act like you are sure. I worked at bigger companies enough to know that things fall through the cracks all the time and trying to reach a department in another country is often a multi-day effort with no guarantee of success.
Be real, again I agree this is an egergious mistake, but do you honestly believe the company is run by literal Nazis and they secretly send Nazi symbols on purpose as part of their secret Nazi agenda? Do you actually believe this? Isn’t it a much more reasonable explanation that an employee was incompetent and a big company has broken processes and didn’t catch it in time, something that commonly happens everywhere? No, the more likely explanation is that the company is run by Nazis?
I don’t think you can even fire someone over this under EU labour law. They might move them to another role which doesn’t involve writing newsletter headlines, though.
I also would find it difficult to believe that a Polish company’s public stance is in support of the Nazis.
What they sent is obviously unacceptable, and shit should happen so they never make that mistake again. But it’s hard to jump to the assumption that it was intentional based on one instance. If it’s a pattern, then I’m more interested to see evidence of that.
While not entirely incorrect, the simple fact that they knew ahead of time, and were clearly aware enough to avoid sending it to Germany, thus making them complicit at best.
No. Fuck them.