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Why not use Activity pub?
Because they wanted to use a protocol created by a monolithic tech giant that was explicitly designed to feature algorithmic feeds and interaction monitoring (read: monetization).
In general or for federation?
The article states they wanted to ensure full account portability, which is a feature unique to AT protocol.
That feature has been roadmapped here for a while now.
I would also expect they want a system more attuned to their laws, which may mean implementation of other features in the future.
Facebook was actually (IMO) quite good when it came out, you could keep up with friends and family far away and more. I’d love a non-profit, european thing like that, but few people would use it I guess.
MySpace was the best!
