Leuthil

It also depends on the publisher’s involvement. There are many publishers that actually contribute to development by providing resources, including art and design recommendations or contractors

Exactly my point. It’s nuanced, because it doesn’t really make sense to draw the line based on what the underlying tech is.

I don’t disagree. My original point still stands though, this is pretty nuanced. There are tons of hard-working skilled artists that use AI, even gen AI, to increase productivity.

I guarantee if you ask artists and programmers across studios, even indie studios, they would also have very different definitions from you.

No one has cared in the past if artists used Photoshop’s content aware fill, which is a form of generative AI, and that has been out for a long time now, like 6 years or so.

Because AI usage is complicated. AI has been in Photoshop for a long time, as an example. Where does the line get drawn? Everyone has different opinions on this, including consumers. So either Valve would have to make a clear definition, or they would let publishers decide for themselves, which is basically irrelevant to most consumers.