Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world".
I frankly don’t know about Apple and Tim Cook specifically, but broadly a lot of enthusiasts may not be as excited about revenue and profit as they are about how good the experience is for them.
For example, looking at a well executed enjoyable game with no bullshit micro transactions or loot boxes or anything most would agree that is a good game.
But revenue and profit wise some random low effort mobile game with micro transactions would blow that good game out of the water business wise.
Unfortunately, lots of “better business” is explicitly screwing over the customers as much as they can possibly get away with, so I’m not super excited about arguments around revenue, profit, and market cap as a measure of a company I should like to buy from.
I frankly don’t know about Apple and Tim Cook specifically, but broadly a lot of enthusiasts may not be as excited about revenue and profit as they are about how good the experience is for them.
For example, looking at a well executed enjoyable game with no bullshit micro transactions or loot boxes or anything most would agree that is a good game.
But revenue and profit wise some random low effort mobile game with micro transactions would blow that good game out of the water business wise.
Unfortunately, lots of “better business” is explicitly screwing over the customers as much as they can possibly get away with, so I’m not super excited about arguments around revenue, profit, and market cap as a measure of a company I should like to buy from.