one of those group testing situations or focus groups and watched how people really used their devices.

ended a pilot

That’s what a pilot project is. A small-scale test prior to any larger effort.

https://en.wikipedia.org/wiki/Pilot_experiment

A pilot experiment (also known as pilot study, pilot test, or pilot project) is a small-scale preliminary study conducted to evaluate feasibility, duration, cost, adverse events, and improve upon the study design prior to performance of a full-scale research project.[1]

The experience of 38 people! Wow.

That’s also why they don’t have a huge number of people involved.