• paris@lemmy.blahaj.zone
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    17 days ago

    I imagine costs have increased (more expensive server components due to ai shortages, more users to stream to, ever-increasing storage for the unthinkable amount of video that gets uploaded to YouTube nonstop). I imagine Google going all in on ai (infinite negative money glitch) costs a lot and they’re trying to cover the costs elsewhere so the investor report doesn’t look so bad and spook stockholders into selling. I’d keep an eye on other Google services to see if their prices also go up over the coming months.

    • Justifier@lemmy.world
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      17 days ago

      I think its likely the codex price hike, not Ai

      Most of their servers are processing and multiencoding with h264/h265, and even if people are moving away from that for av1 they have such a massive platform that they still have to utilize it even when most have moved on

      Ill rerespond to this to a link to exactly what im talking about if I remember

      • paris@lemmy.blahaj.zone
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        17 days ago

        That only applies to new contracts from what I heard, not to existing contracts. Google certainly has a long term contract that wouldn’t be affected by the increased royalties for new H.264 contracts.

        • Justifier@lemmy.world
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          16 days ago

          Oh, come now… You really telling me you think they or any other multi-billion dollar corp won’t frontload the costs and pocket the difference?

          Or ‘ease’ the price increase in over a few quarters so that its not met with as harsh of backlash?