this is NOT comparable to the situation in switzerland. i quote:

The first step is to fill out a request form and a member of the EPB Tech Pros team will schedule a consultation to assess your needs. If you are a business, you may also call 423-648-1500 to speak with our sales department. Your consultation will include discovering the locations and specifications of your current computer equipment, wireless networks and any other devices. We will determine the best path to run new Ethernet wiring, which is required to handle 25 Gig Internet. And, we will work with you to determine the best possible location for the special ONT box we will need to install in order for you to receive 25 Gig service. Afterwards, we will schedule the actual installation with you for another time. Both visits can be scheduled at your convenience.

This is a vastly different experience to calling an ISP of your choice, giving them the number of your fiber endpoint, and having service in a few days.