As part of ongoing efforts to simplify Reddit and improve Home feed personalization, the final steps to deprecate r/all are being implemented. All links to r/all will now redirect to the Home feed, following the prior removal of r/all entry points. Trending content remains available via r/popular.
Redditors on old.reddit.com, or those with settings that default to the old Reddit experience, will continue to access r/all as expected.
AKA collect more data for advertisers.
It’s to funnel users into propaganda bubbles and voids, making it harder for them to see alternate content and viewpoints. It’s been pretty obvious with how aggressively they remove and discipline antifascist politics.
Also makes it easier to serve them personalised higher value ads.