The ads are a smattering of anti-trans hysterics and culture war talking points attacking James Talarico in Texas, Sherrod Brown in Ohio, Josh Turek in Iowa, Mary Peltola in Alaska, and Abdul El-Sayed in Michigan. (Musk is also funding some ads in New Hampshire and Maine, but they did not seem to target trans people.) Ads are running on the airwaves, as well as online on sites like Google, Instagram, and Facebook.