Hwhat the heck is me-maxxing‽

Next thing you’re telling me I’m solitude-pilled.
Not gonna make it because I’m a home-cel.
That a selfed-up shorty is out there… quietly busting it down Bowling-Alone style!

EDIT: On a serious note the article blurs if you have an ad-blocker (reader mode fixes it, though) and the first half of it talking about convenience doesn’t fit for me because I hardly ever buy things (I also haven’t known anyone in a while so there’s no ‘running into’ anyone, and I live in a lower-density area).