Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a "synthetic performer."
There are specific carve outs listed in the law to exempt ads for movies, television shows, streaming content, video games and other works that feature synthetic performers in the entire work.
I’d assume it’s for things like (e.g. Pixar) films, or stuff like GTA6 where there obviously isn’t any actual people in the end result but hoping they’ve actually spelled out that constraint in the law.
That seems like a pretty big carve out.
I was wondering about that.
So basically it’s for deepfakes and otherwise worthless. That’s disappointing.
“Lawyer said this would have applied to animated films”
I mean, good?
Any ad that isn’t for a piece of fiction does not have any excuse to use fictitious performers
I agree - ads that depict dentists, firefighters, etc to sell things should use real dentists, firefighters, etc. not actors pretending.
I meant fake persons, not real persons faking their jobs, but I do agree with you.
I’d assume it’s for things like (e.g. Pixar) films, or stuff like GTA6 where there obviously isn’t any actual people in the end result but hoping they’ve actually spelled out that constraint in the law.
That’s my hope too. Basically you can’t pretend to use real people if someone would reasonably think they are real people.
But I hope they’ve worded it well.