The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.



I’m running Mint on an 8GB laptop and I’m surprised by just how much can be running at one time. Right now I’m running Firefox with 10 open tabs, Waterfox with 8 tabs, Thunderbird, Keepass, Calibre, Signal, a Whatsapp client, Syncthing, Libreoffice Writer with 2 open docs & Calc with 2 open small spreadsheets, a couple of terminals and Gedit, and didn’t even notice it until came across these comments. A friend who uses Windows 11 says 32GB is recommended now.
Microsoft must be thrilled with age verification being required at the OS level. What a great way to lock people into their Microslop garbage.