which focuses on reviving the company’s traditional coffeehouse experience with upgraded stores, more staffing, smoother operations and reduced consumer wait times.

Is that a traditional coffeehouse experience? I feel like a coffeehouse is meant to be a quiet, relaxed atmosphere where you might sit a while to talk, read, or otherwise pass the time while you sip you hot beverage. And yeah, Starbucks used to feel that way. Then it became more like a fast food restaurant where they were focused on getting orders out as quickly as possible, and getting people out the door so they could serve more.

If they really want a traditional coffeehouse experience, they should cut staff, add more seating, and increase wait times. People who are there to enjoy the atmosphere won’t mind. People in a rush can go to McDonalds.

But that’s not really what they want. They want to maximize profits, which means they have to sell as much shitty coffee as they can.

They just recently opened a new store in the vacant building that used to be Fry’s Electronics in Renton. It’s nice to see a company taking over spaces like that.